True-brand&Receiver

the day before yesterday,we went to two different company.

one is True-brand another one is Receiver.

As we came into True-brand,all place are so quiet and little dark.

Look like we enter a place which is an old gentleman live inside.

Then,vincent came in.

and prepared a portfolio powerpoint for us.

many client he sever for are airplane company.I guess one that kind of project will be very helpful on company.

and many other big brand that I never heard before like wellsfargo etc.

Most interesting thing happen after he showed us same their presentation.

An airplane company project,he showed many elegant idea to us. But we saw some ideas are so wild that we cannot believe that are their design.

Kind of scary.

of course we asked the reason why?

he said client always want you try same thing more wild ,no-boundary design.

If you don't do that kind of design,they will asked you to do more.

So that kind of design is for scaring client.

and I asked he what is most important thing inside design?

He said is consistency.

I agree with him.

He also said if you did a great design but without consistency it will be a bad result.

If you did a normal design but have consistency it would be great.

And Receiver?

all stuff left my head which about that company is the slogan hang up the wall.

Absolutly no bu-shitting here.

The boss is so ...... special.

I will talk about next time.....

  

Fisherman wharf&Zoe design

Yesterday we went to fisherman wharf and today we went to Zoe design for class.
Same friend of mine complain about my English writing.
I'm afraid of my poor English is still need to be practice.
So I will writing blog by English.
I like the wharf ,crab and sea lion.
But I don't like acid bread soup at all.
Today we went to Zoe for our training program.
People who doing market research came to help us.
And we do some idea generation practice.
One for morning and one for afternoon.
The one we did at afternoon you can see it at my share photos.
It is a method which called IDEA BOX.
They usually do it with the customer they want to understand not designers.
But I think it is a good idea game for designer too.
Because sometimes we do design just by our own view point.
This game can help us change our mind and direction which we saw products.
I am happy to join this class and win a STARBUCKS' gift card.

Golden Gap & Sausalito

Golden Gap is so cold and Sausalito is so beautiful which they said like Europe.

Whipsaw & designafairs

Today we went to Whipsaw & designafairs.
Who know the company?answer it.you will get prize....haha
actually,Whipsaw has two parters,one is Daniel's classmate who called Hirotomi,another one I forgot.Jet lag....forgive me..(Dan Harden)
Whipsaw's history I don't want to explain,you might find it on the book,I want to said how I feel..
Hiro the Japanese , he is such a nice guy,answer our question in patience.They don't really have a design style about this company. But as I asked him,what's the most important different between Whipsaw & other design firm?Hiro said it is us(Hiro & Dan).Both of them,are more than 20 years design experience.And they will follow design any one of them.I said really??Because as we in Taiwan,usually there are 3-4 cases in one man,and a company of course, more cases than that.and many other stuff need boss to solve it.you really do see each case?At,first,he said.He and Dan also do design all the time and form model too.I shocked??no,Daniel do that too.Why should I shock?He really give me a familiar feel just like Daniel.Both of them are so passion to design.
designafaies,of course every designer in Taiwan,know Ben a lot.He is a nice guy.And only he, prepared ppt for us.Although , sometimes I fall nap. But guess what,It is the company that we spent most time.
Stephen is another parter who stay in Simems before.I asked him many question from what is American style(cause I used fall once to design for American and he show me a one cup coffee machine he said it is America style, so I ask him),to how you proceed a medical case;why designafairs used to think color & material are so important for a design firms.The most impression is that he mentioned terms which was step,jump and leap.It is means sometimes you design products more than now.Step probably several month,jump 2-3 years and leap 5-6 years up to you.And I also feel a feeling which I called customer judgment.Stephen mentioned several times, He always met customer's opinion didn't agree with him and finally he need to adjust it to what customer want.He is a man who has talented and version I can tell.Still has that kind frustration, no mention designers who in other country.
Today's tour, I like it really like it.....

IDEO..........for real?

Today we went to IDEO.
I don't need to mention how much I like this company again.
But I am not a 3 years old child so yes I went to see it .
Excited maybe......mostly just like a regular tour.
IDEO,kind a dream design company on the US.
today it is Bill Moggridge guide us.
He just published a book which is called Interaction.
And he showed us some of their environment and old works.
Of course,he also said the famous story about when vacation,your office will became a van and how they break the door to drive the car in.
public relationship?of course, same time I think a little promote can help a lot.
Maybe I said maybe same friends of mine will pity about I took few photo about it.
OK I let your guys down.But troust me what I saw today,hear today,you can find it on the book or internet mostly.Don't think you miss something ok? you need be here to feel.That's the real stuff.I can tell you nothing big.That's the answer.Don't believe?try it by yourself.

Another tour we went to Apple store and Stanford.
Not many people there..but as I called for help from a macbook,after ten minures,same one came.
I tried to ask him same thing about my macbookpro.But he is a new fish just came over here for 3 days.so,maybe next time.
I saw one Interesting thing,people in apple store,most of them are aged people.
and few teenager,quick strange.
Because I usually think Apple is a young&creative brand.

How about Stanford?
A beautiful school , of course.
I am tired,maybe next time.

Dragon

第一天

今天平安的抵達了舊金山，雖然路上有些小波折，可是結果是很美滿的，很棒！
坐在飛機上的時候，不知道是吃了豆子還是怎樣？肚子一直脹氣，一趟旅程下來我想應該放了二三十個屁吧！真是難為我旁邊的Kyle了，Kyle是我在飛機上認識的美國人，一個腳有點臭的好人，我想我們扯平了。
還有，其實要很感謝阿姨千里迢迢陪我到中正機場，一路上教我很多，阿姨的關愛，讓我很感動。在機場的時候，我並沒有發生像雯絜那樣的連環電話事件，是不是我要檢討我的交友關係阿？哈！
今天是第一天，我還記得Leo和我說的，要把每一天當作兩天在用，也記得阿姨和我說的要正常作息，還有許多朋友的關心與鼓勵，謝謝大家。
對了，Leo還有許多好朋友，我行前沒有找你們出來吃飯，不要生氣喔！實在要出去了，很想安安靜靜的，你們瞭的。

送雯去澳洲

在雯調皮留在我手臂上，那原子筆的痕跡漸漸淡去之際，
我才發現我對你的離愁越來越深。